Natural colors are another application of fruit and or vegetable concentration. These are growing ever more popular as recent studies have highlighted the problems associated with the inclusion of artificial colors in foods.

Artificial colors are so widely used in consumer products and there is an expected con version of the food colors from artificial to naturals.

Natural color extracts currently permitted by the US FDA for industrial use in foods are:

• Red cabbage
• Purple Carrot
• Beet Juice/powder
• Carmine
• Grape Skin Extract
• Red Grape extract
• Carrot
• Aronia
• Annatto Extract
• Blackcurrant
• Caramel
• El dewberry Juice
• Lycopene(Tomato)
• Paprika
• Radish Juice
• Saffron
• Turmeric